Smart retail concept

Smart retail concept

In partnership with:

In August 2020 we unveiled a unique automated retail concept for H&M Group brand &Other Stories at the flagship store in Galeries Lafayette, Paris. The experience was designed to raise awareness of the brand and drive footfall to the nearby store.

We set out to create a unique experience, that feels native, fast and intuitive for users. It's immersive and fun, transcending the gap between e-commerce and brick-and-mortar stores.

""We felt very inspired by the idea of creating our own vending machine experience, turning it into a mini version of our stores. It has special features conveying several layers of our world. We hope that it will make people curious and inspire them to explore our stories.""

Ebba Kettner

Head of Brand Design, &Other Stories