British Summer Time

British Summer Time

In partnership with:

The British Summer Time festival in Hyde Park saw special treats for Barclaycard customers and the public alike.

Our brief was to create a delight and excite activity that would drive social interaction across Twitter & Instagram and raise brand awareness. We loaded two of our Vendmax™ smart vending machines with awesome goodies including Ray Bans, Beats headphones and branded merchandise ready to be won by Barclaycard revellers. The machines were running a custom Twitter & Instagram user interface complete with an interactive wheel-of-fortune gaming element.

The User Experience

For the non-event days we developed a simple excite & delight experience with our fast-paced 'Baloon-burster' game.




Social reach


Live days

The User Experience

For live show days, a social media experience with wheel-of fortune was deployed, users were driven to post on social before playing the interactive game and receiving rewards.