Glow Berlin

Glow Berlin

McDonald's wanted to promote the new style McCafe experience to attendees of Glow Beauty Show in Berlin. The objective was simple, engage with attendees and distribute branded merchandise. We created a kiss detecting vending machine, with emotion recognition technology. Participants were prompted to 'Blow a kiss' at the vending machine, the kiss would activate a branded 'Spin-to-win' wheel of fortune to win a prize.

The User Experience

A simple excite & delight experience, blow a kiss to play!


Live days