Step challenge

Merrell came to us with the goal of letting everyone experience the joy of hiking the Colorado Rockies and give back to their community. Our creative team got to work and built a one of a kind hiking game that rewarded the user's efforts for moving their feet as quickly as they can.

We went to the Rockies and filmed an actual hike! Then took that footage and built a game around it. Guests used custom footpads to "hike" the trail, burn some calories and enjoy some custom Merrell swag from the machine. Each step was meticulously counted and for every mile hiked Merrell made a donation to their charity of choice.